Celebrity capital assessing the value of fame

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Bibliographic Details
Main Author:	Gunter, Barrie (Author)
Format:	Book
Language:	English
Published:	New York Bloomsbury 2014
Subjects:	Fame > Economic aspects Consumer behavior > Economic aspects Mass media and business Fame > Social aspects Celebrities in mass media Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xiii, 248 pages : 24 cm
Bibliography:	Includes bibliographical references (p. 207-235) and index
ISBN:	9781628927733 (paperback) 9781628923964 (hardback)

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