Transforming type new directions in kinetic typography

• Main Author: Brownie, Barbara (Author)
• Format: Unknown
• Language: English
• Published: New York Bloomsbury 2015
• Subjects: Kinetic art; Logos (Symbols); Graphic design (Typography); Credit titles (Motion pictures, television, etc)
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 112 pages, 16 col. plates illustrations 26 cm
• Bibliography: Includes bibliographical references (p. 103-110) and index
• ISBN: 9780857857675; 9780857856333 (paperback)

"Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"--Provided by publisher.