Handbook of research on managing and influencing consumer behavior

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.

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Bibliographic Details
Other Authors: Kaufmann, Hans-Ruediger 1958-
Format: Book
Language:English
Published: Hershey, PA Business Science Reference 2015
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781466665477  |q hardback 
040 # # |a DLC  |b eng  |d ITMB  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.32  |b .H3644 2015 
245 0 0 |a Handbook of research on managing and influencing consumer behavior  |c Hans-Ruediger Kaufmann, editor 
264 # 1 |a Hershey, PA  |b Business Science Reference  |c 2015 
300 # # |a 728 pages  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. 
650 # 0 |a Marketing research 
650 # 0 |a Consumer behavior 
700 1 # |a Kaufmann, Hans-Ruediger  |c 1958- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=539539