Handbook of research on managing and influencing consumer behavior
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.
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| Format: | Unknown |
| Language: | English |
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Hershey, PA
Business Science Reference
2015
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| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2015 XXU #g| |#001 ##eng#D | ||
| 020 | # | # | |a 9781466665477 |q hardback |
| 040 | # | # | |a DLC |b eng |d ITMB |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.32 |b .H3644 2015 |
| 245 | 0 | 0 | |a Handbook of research on managing and influencing consumer behavior |c Hans-Ruediger Kaufmann, editor |
| 264 | # | 1 | |a Hershey, PA |b Business Science Reference |c 2015 |
| 300 | # | # | |a 728 pages |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. |
| 650 | # | 0 | |a Marketing research |
| 650 | # | 0 | |a Consumer behavior |
| 700 | 1 | # | |a Kaufmann, Hans-Ruediger |c 1958- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=539539 |
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Consumer behavior