The digital crown winning at content on the web

Saved in:

Bibliographic Details
Main Author:	Leibtag, Ahava
Format:	Book
Language:	English
Published:	Amsterdam Morgan Kauffmann is an imprint of Elsevier 2014
Subjects:	Branding (Marketing) Internet marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000cam a22000004i 4500
001	wils-539329
008	150512s2014 ne a b 001 0 eng
020	#	#	\|a 9780124076747 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1265 \|b .L447 2014
100	1	#	\|a Leibtag, Ahava
245	1	4	\|a The digital crown \|b winning at content on the web \|c Ahava Leibtag
260	#	#	\|a Amsterdam \|b Morgan Kauffmann is an imprint of Elsevier \|c 2014
300	#	#	\|a xxvi, 331 p. \|b ill. (some col.) \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	1	\|a Branding (Marketing)
650	#	#	\|a Internet marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=539329
964	#	#	\|c BOK \|d OS
964	#	#	\|c OS \|d OS
964	#	#	\|c BOK \|d OS
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|