ECONOMICS OF STRATEGY

ECONOMICS OF STRATEGY

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Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses econ...

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Bibliographic Details
Main Authors: Besanko, David (Author), Dranove, David (Author), Schaefer, Scott (Author), Shanley, Scott (Author)
Format: Manuscript Book
Published: Singapore John Wiley & Sons Singapore Pte. Ltd. 2013
Edition:6th Edition
Subjects:
Strategic planning > Economic aspects
Managerial economics
Online Access:Click Here to View Status and Holdings.
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Summary:Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
Physical Description:xx, 534 pages : illustrations 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9781118319185
1118319184

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