Employer brand management practical lessons from the world's leading employers

• Main Author: Mosley, Richard 1964- (Author)
• Format: Unknown
• Language: English
• Published: Chichester, West Sussex, United Kingdom Wiley [2014]
• Subjects: Branding (Marketing); Corporate culture; Personnel management; Corporate image > Recruiting; Employees > Recruiting
• Online Access: Click Here to View Status and Holdings.

 Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management.