CONTEMPORARY APPROACHES OF THE SCIENTIFIC THEORY OF PLACE MARKETING PLACE BRANDING IN GLOBALIZED CONDITIONS AND ECONOMIC CRISIS
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Series: | Business economics in a rapidly-changing world
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm a2200000 i 4501 | ||
|---|---|---|---|
| 001 | wils-538252 | ||
| 005 | 20171121172559 | ||
| 008 | 180606t2013 ## # 001 ENG D | ||
| 020 | # | # | |a 9781629482026 |q soft cover |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD69.B7 |b C58 2013 |
| 100 | 1 | # | |a Kavoura, Androniki |e author |
| 245 | 0 | 0 | |a CONTEMPORARY APPROACHES OF THE SCIENTIFIC THEORY OF PLACE MARKETING |b PLACE BRANDING IN GLOBALIZED CONDITIONS AND ECONOMIC CRISIS |c ANDRONIKI KAVOURA, PHD |
| 264 | # | # | |a New York |b Novinka |c 2013 |
| 264 | # | # | |c ©2013 |
| 300 | # | # | |a xi, 85 pages |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 0 | # | |a Business economics in a rapidly-changing world |
| 504 | # | # | |a Includes bibliographical references (pages 65-76) and index |
| 505 | 0 | # | |a Places and regions in the horizon of globalization and economic crisis -- Marketing and place marketing at the forefront of new conditions of economic recession and crisis in search for a new role -- Methodological approaches -- Place identity/national identity : the image of the place and place brand -- External public/tourism and tourism behavior-defining "experience" -- The role of the imagined community in place marketing -- The role of synergies and local networks for place branding and place marketing -- The use of new technologies for the creation of an e-place brand and e-place marketing -- The new role of the public sector. negotiating the concept of the public interest to the new conditions as a basic pole of a strategic plan for place branding-place marketing -- Proposition for the future : a model of systemic approach of the strategic design of place marketing and place branding. |
| 650 | # | 0 | |a Branding (Marketing) |
| 650 | # | 0 | |a Place marketing |
| 650 | # | 0 | |a Tourism |
| 650 | # | 0 | |a Industrial promotion |
| 650 | # | 0 | |a Globalization |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=538252 |
| 998 | # | # | |a 00300##a006.2.2||00300##b006.2.2||00300##c006.2.2|| |
Brands and Branding Geographies 
Flagship marketing concepts and places