CONTEMPORARY APPROACHES OF THE SCIENTIFIC THEORY OF PLACE MARKETING PLACE BRANDING IN GLOBALIZED CONDITIONS AND ECONOMIC CRISIS

CONTEMPORARY APPROACHES OF THE SCIENTIFIC THEORY OF PLACE MARKETING PLACE BRANDING IN GLOBALIZED CONDITIONS AND ECONOMIC CRISIS

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Bibliographic Details
Main Author: Kavoura, Androniki (Author)
Format: Book
Language:English
Series:Business economics in a rapidly-changing world
Subjects:
Branding (Marketing)
Place marketing
Tourism
Industrial promotion
Globalization
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 85 pages 23 cm
Bibliography:Includes bibliographical references (pages 65-76) and index
ISBN:9781629482026

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