ENTREPRENEURSHIP STARTING & OPERATING A SMALL BUSINESS

• Main Authors: Mariotti, Steve 1953- (Author), Glackin, Caroline (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River Pearson 2016
• Edition: Fourth Edition
• Subjects: New business enterprises > Management; Entrepreneurship
• Online Access: Click Here to View Status and Holdings.

A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its...

Table of Contents:

• Unit 1: entrepreneurial pathways
• Entrepreneurs recognize opportunities
• The business plan : road map to success
• Creating business from opportunity
• Unit 1: Case study: spanx
• Unit 2: Integrated marketing
• Exploring your market
• Developing the right marketing mix and plan
• Smart selling and effective customer service
• Unit 2: Case study: kitchen arts & letters, inc
• Unit 3: Show me the money : finding, securing, and managing it
• Understanding and managing start-up, fixed, and variable costs
• Using financial statements to guide a business
• Cash flow and taxes
• Financing strategy: debt, equity, or both?
• Unit 4: Case study: Lee's ice cream
• Unit 5 operating a small business effectively
• Addressing legal issues and managing risk
• Operating for success
• Management, leadership, & ethical practices
• Unit 4: case study: onlc training centers
• Unit 5: Cashing in the brand
• Franchising, licensing, and harvesting: cashing in your brand
• Unit 5: Case study: honest tea
• Appendix 1 Sample student business plan : University Parent, Inc
• Appendix 2 Bizbuilder business plan
• Appendix 3 Resources for entrepreneurs
• Appendix 4 Useful formulas and equations.