ENTREPRENEURSHIP STARTING & OPERATING A SMALL BUSINESS
A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson
2016
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Mariotti, Steve |d 1953- |e author |
| 245 | 1 | 0 | |a ENTREPRENEURSHIP |b STARTING & OPERATING A SMALL BUSINESS |c Steve Mariotti, Caroline Glackin |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a Upper Saddle River |b Pearson |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a xxiv, 541 pages |b colour illustrations |c 28 cm |
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| 337 | # | # | |a unmediated |b n |2 rdamedia |
| 338 | # | # | |a volume |b nc |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 505 | 0 | # | |a Unit 1: entrepreneurial pathways -- Entrepreneurs recognize opportunities -- The business plan : road map to success -- Creating business from opportunity -- Unit 1: Case study: spanx -- Unit 2: Integrated marketing -- Exploring your market -- Developing the right marketing mix and plan -- Smart selling and effective customer service -- Unit 2: Case study: kitchen arts & letters, inc -- Unit 3: Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy: debt, equity, or both? -- Unit 4: Case study: Lee's ice cream -- Unit 5 operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Management, leadership, & ethical practices -- Unit 4: case study: onlc training centers -- Unit 5: Cashing in the brand -- Franchising, licensing, and harvesting: cashing in your brand -- Unit 5: Case study: honest tea -- Appendix 1 Sample student business plan : University Parent, Inc -- Appendix 2 Bizbuilder business plan -- Appendix 3 Resources for entrepreneurs -- Appendix 4 Useful formulas and equations. |
| 520 | # | # | |a A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace. |
| 526 | 0 | # | |a ENT530 |b AD230 |5 AD |
| 526 | 0 | # | |a Principles of Entrepreneurship |b Bachelor Of Printing Technology (Honors) |5 Faculty of Art & Design |
| 650 | # | 0 | |a New business enterprises |x Management |
| 650 | # | 0 | |a Entrepreneurship |
| 700 | 1 | # | |a Glackin, Caroline |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=538053 |
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Entrepreneurship starting & operating a small business