CONSUMER BEHAVIOR A EUROPEAN PERPECTIVE

CONSUMER BEHAVIOR A EUROPEAN PERPECTIVE

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Bibliographic Details
Main Author: Antonides, Gerrit 1951- (Author)
Other Authors: Raaij, W. Fred van (Editor)
Format: Book
Language:English
Published: ©1998
Subjects:
Consumer behavior > Europe
Consumption (Economics) > Europe
Marketing research > Europe
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 619 pages illustrations 25 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780471975137
0471975133

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