The economic implications of advertising
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Main Author: | |
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Format: | Book |
Published: |
London
Routledge
2013
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Series: | Routledge library editions : Advertising
v. 11 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-537866 | ||
020 | # | # | |a 9780415818025 (hbk. : v. 11) |
020 | # | # | |a 9780415637497 (set) |
040 | # | # | |a ITMB |
090 | 0 | 0 | |a HF5813.C2 |b F57 2013 |
100 | 1 | # | |a Firestone, Otto Jack |d 1913- |
245 | 1 | 4 | |a The economic implications of advertising |c O. J. Firestone |
260 | # | # | |a London |b Routledge |c 2013 |
300 | # | # | |a xiii, 210 p. |c 24 cm |
490 | 1 | # | |a Routledge library editions : Advertising |v v. 11 |
500 | # | # | |a Original edition published in 1967 by The Ronald Press Company |
500 | # | # | |a This edition published in 2013 by Routledge |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Advertising |x Economic aspects |
650 | # | 0 | |a Advertising |x Economic aspects |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=537866 |
964 | # | # | |c BOK |d OS |
964 | # | # | |c OS |d OS |
964 | # | # | |c BOK |d OS |