The cultural side of innovation adding values

The cultural side of innovation adding values

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Bibliographic Details
Main Author: Jacobs, D Dany
Format: Book
Published: New York Routledge 2014
Series:Routledge studies in innovation, organization and technology 33
Subjects:
New products
Diffusion of innovations
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 214 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415716192 (hbk.)

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