THE BIG DATA-DRIVEN BUSINESS HOW TO USE BIG DATA TO WIN CUSTOMERS, BEAT COMPETITORS, AND BOOST PROFITS

THE BIG DATA-DRIVEN BUSINESS HOW TO USE BIG DATA TO WIN CUSTOMERS, BEAT COMPETITORS, AND BOOST PROFITS

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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of th...

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Bibliographic Details
Main Author: Glass, Russell (Author)
Other Authors: Callahan, Sean (co author)
Format: Book
Language:English
Published: New Jersey John Wiley & Sons 2015
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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