THE BIG DATA-DRIVEN BUSINESS HOW TO USE BIG DATA TO WIN CUSTOMERS, BEAT COMPETITORS, AND BOOST PROFITS
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of th...
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| Format: | Manuscript Book |
| Language: | English |
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New Jersey
John Wiley & Sons
2015
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| Online Access: | Click Here to View Status and Holdings. |
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The big data-driven business how to use big data to win customers, beat competitors, and boost profits
Small Business 'BIG' Profits
Big data and analytics for marketing & sales
MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability
