THE BIG DATA-DRIVEN BUSINESS HOW TO USE BIG DATA TO WIN CUSTOMERS, BEAT COMPETITORS, AND BOOST PROFITS

• Main Author: Glass, Russell (Author)
• Other Authors: Callahan, Sean (co author)
• Format: Manuscript Book
• Language: English
• Published: New Jersey John Wiley & Sons 2015
• Subjects: Marketing > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: ix, 214 pages 24 cm
• ISBN: 9781118889800

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers-who they are, and who they may be tomorrow.