China's Super Consumers What 1 billion customers want and how to sell it to them

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Bibliographic Details
Main Author: Chan, Savio
Other Authors: Zakkour, Michael
Format: Book
Published: Hoboken Wiley 2014
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-536676
020 # # |a 9781118834749 
040 # # |a ITMB 
090 0 0 |a HF5415  |b .C43 2014 
100 1 # |a Chan, Savio 
245 1 0 |a China's Super Consumers  |b What 1 billion customers want and how to sell it to them  |c Savio Chan and Michael Zakkour 
260 # # |a Hoboken  |b Wiley  |c 2014 
300 # # |a xv, 223 p.  |c 24 cm 
500 # # |a Includes index 
650 # 0 |a Marketing 
650 # 0 |a Consumers 
650 # 0 |a Consumer behavior 
700 1 # |a Zakkour, Michael 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=536676