Bringing strategy back how strategic shock absorbers make planning relevant in a world of constant change
"Executives talk about developing innovative new strategies. They go to conferences on change and hire consultants to manage strategic reinvention. In short, they equate great strategy with great performance. Yet, all too often, strategic change occurs in reaction mode. Sales are down and marke...
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| Series: | Jossey-Bass business & management series.
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Making strategy work leading effective execution and change
Strategic thinking seminar strategic thinking held at Wisma MCA, K.L. , 9 October 1997
