Value Proposition Design How to create products and services customers want

Value Proposition Design How to create products and services customers want

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating produc...

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Bibliographic Details
Main Authors: Osterwalder, Alex (Author), Pigneur, Yves (Author), Bernarda, Gregory (Author), Smith, Alan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2014
Series:Strategyzer series
Subjects:
Customer services > Management
Quality control
Production management > Quality control
Business planning
Strategic planning
Customer relations
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Canvas. Customer profile ; Value map ; Fit
  • Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations
  • Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together
  • Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

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