Value Proposition Design How to create products and services customers want

Value Proposition Design How to create products and services customers want

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating produc...

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Bibliographic Details
Main Authors: Osterwalder, Alex (Author), Pigneur, Yves (Author), Bernarda, Gregory (Author), Smith, Alan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2014
Series:Strategyzer series
Subjects:
Customer services > Management
Quality control
Production management > Quality control
Business planning
Strategic planning
Customer relations
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Osterwalder, Alex  |e author 
245 1 0 |a Value Proposition Design  |b How to create products and services customers want  |c Alex Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith; designed by Trish Papadakos 
264 # 1 |a Hoboken, New Jersey  |b John Wiley & Sons  |c 2014 
264 # 4 |c ©2014 
300 # # |a xxv, 290 pages  |b colour illustrations  |c 19cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
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490 1 # |a Strategyzer series 
500 # # |a Includes index 
505 0 # |a Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce. 
520 # # |a The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. 
650 # 0 |a Customer services  |x Management 
650 # 0 |a Quality control 
650 # 0 |a Production management  |x Quality control 
650 # 0 |a Business planning 
650 # 0 |a Strategic planning 
650 # 0 |a Customer relations 
700 1 # |a Pigneur, Yves  |e author 
700 1 # |a Bernarda, Gregory  |e author 
700 1 # |a Smith, Alan  |e author 
830 # 0 |a Strategyzer series 
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