Value Proposition Design How to create products and services customers want

• Main Authors: Osterwalder, Alex (Author), Pigneur, Yves (Author), Bernarda, Gregory (Author), Smith, Alan (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey John Wiley & Sons 2014
• Series: Strategyzer series
• Subjects: Customer services > Management; Quality control; Production management > Quality control; Business planning; Strategic planning; Customer relations
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xxv, 290 pages colour illustrations 19cm
• ISBN: 1118968050

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.