Marketing Strategy

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, p...

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Bibliographic Details
Main Authors:	Ferrell, O. C. (Author), Hartline, Michael D. (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio South-Western Cengage Learning ©2014
Edition:	SIXTH EDITION
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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