Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, p...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western Cengage Learning
©2014
|
| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-536216 | ||
| 005 | 2018120113648 | ||
| 008 | 220824t20142014 UC ag# ##001 |#eng#D | ||
| 020 | # | # | |a 9781285084794 |q paperback |
| 020 | # | # | |a 1285084799 |q paperback |
| 040 | # | # | |a DLC |b eng |d DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .F47 2014 |
| 100 | 1 | # | |a Ferrell, O. C. |e author |
| 245 | 1 | 0 | |a Marketing Strategy |c O.C. FERRELL, MICHAEL D. HARTLINE |
| 250 | # | # | |a SIXTH EDITION |
| 264 | # | 1 | |a Mason, Ohio |b South-Western Cengage Learning |c ©2014 |
| 300 | # | # | |a xxv, 347 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Hartline, Michael D. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=536216 |
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marketing strategy