Operations & Supply Chain Management for the 21st Century

• Main Authors: Boyer, Kenneth K. 1967- (Author), Verma, Rohit (Author)
• Format: Book
• Language: English
• Published: Mason, Ohio South-Western/Cengage Learning 2010
• Subjects: Business logistics > Management; Production management; Industrial management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 1 v. (various pagings) colour illustrations 29 cm 1 website access card
• Bibliography: Includes bibliographical references (p r1-r3) and index
• ISBN: 9780618749331; 0618749330

Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon them with current and fresh examples. The authors understand the importance of striking a balance by creating a book that does an even better job at covering the core concepts while also providing customers with a new product that fully addresses and approaches this course area from today's teaching and learning perspectives and actual business practices. The three unifying themes throughout the book are Strategy, Global Supply Chain, and Service Operations. Strategy will serve as an overarching framework and will be used in each chapter to present students with an alternative approach to specific challenges.