Principles of Services Marketing

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing

Saved in:

Bibliographic Details
Main Author:	Palmer, Adrian 1955- (Author)
Format:	Book
Language:	English
Published:	Maidenhead, Berkshire McGraw-Hill Education/Higher Education 2014
Edition:	Seventh Edition
Subjects:	Marketing > Service industries > Management Service industries > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!