Principles of Services Marketing

Principles of Services Marketing

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Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing

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Bibliographic Details
Main Author: Palmer, Adrian 1955- (Author)
Format: Book
Language:English
Published: Maidenhead, Berkshire McGraw-Hill Education/Higher Education 2014
Edition:Seventh Edition
Subjects:
Marketing > Service industries > Management
Service industries > Marketing > Management
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