Principles of Services Marketing

Principles of Services Marketing

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Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing

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Bibliographic Details
Main Author: Palmer, Adrian 1955- (Author)
Format: Book
Language:English
Published: Maidenhead, Berkshire McGraw-Hill Education/Higher Education 2014
Edition:Seventh Edition
Subjects:
Marketing > Service industries > Management
Service industries > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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264 # 4 |c ©2014 
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520 # # |a Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing 
526 0 # |a ADS570  |b AM228  |5 AM 
526 0 # |a Service Management  |b Bachelor of Administrative Science (Hons)  |5 Faculty of Administrative Science and Policy Studies 
650 # 0 |a Marketing  |s Service industries  |x Management 
650 # 0 |a Service industries  |m Marketing  |x Management 
040 # # |a Shah Alam 
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