Principles of Services Marketing

Principles of Services Marketing

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Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing

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Bibliographic Details
Main Author: Palmer, Adrian 1955- (Author)
Format: Book
Language:English
Published: Maidenhead, Berkshire McGraw-Hill Education/Higher Education 2014
Edition:Seventh Edition
Subjects:
Marketing > Service industries > Management
Service industries > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing
Physical Description:xviii, 495 pages illustrations 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780077152345
0077152344

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