Principles of Services Marketing
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Maidenhead, Berkshire
McGraw-Hill Education/Higher Education
2014
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| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing |
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| Physical Description: | xviii, 495 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780077152345 0077152344 |
Principles of Services Marketing