Loyalty 3.0 how big data and gamification are revolutionizing customer and employee engagement

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Bibliographic Details
Main Author:	Paharia, Rajat
Format:	Book
Published:	New York McGraw-Hill 2013
Subjects:	rand loyalt > Marketing > Management rganizational behavio > Brand loyalty orporate cultur > Corporate culture arketing > Organizational behavior > Managemen ustomer relation > Customer relations
Online Access:	Click Here to View Status and Holdings.
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001	wils-524850
020	#	#	\|a 9780071813372 (hbk.) \|7 80071813372 (hbk.)
020	#	#	\|a 0071813373 (hbk.) \|0 71813373 (hbk.)
040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a HF5415.32 \|b .P34 2013
100	1	#	\|p aharia, Rajat \|a Paharia, Rajat
245	1	0	\|a Loyalty 3.0 \|b how big data and gamification are revolutionizing customer and employee engagement \|c Rajat Paharia
260	#	#	\|a New York \|b McGraw-Hill \|c 2013 \|e w York
300	#	#	\|a xv, 281 p. \|b ill. \|c 24 cm \|v , 281 p.
500	#	#	\|a Includes index \|n cludes index
650	#	0	\|b rand loyalt \|a Marketing \|x Management
650	#	0	\|o rganizational behavio \|a Brand loyalty
650	#	0	\|c orporate cultur \|a Corporate culture
650	#	0	\|m arketing \|a Organizational behavior \|x Managemen
650	#	0	\|c ustomer relation \|a Customer relations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=524850
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