CONSUMER BEHAVIOUR Implications for Marketing Strategy

CONSUMER BEHAVIOUR Implications for Marketing Strategy

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"This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible aut...

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Bibliographic Details
Main Authors: Quester, Pascale G. (Author), Pettigrew, Simone (Author), Kopanidis, Foula (Author), Hill, Sally Rao (Author), Hawkins, Deli I. (Author)
Format: Book
Language:English
Published: North Ryde, N.S.W. McGraw-Hill Education 2014
Edition:7th edition
Subjects:
Market surveys > Australi
Consumer behavior > Australi
Consumer behavior > Case studie > Australia
Online Access:Click Here to View Status and Holdings.
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