Social marketing

Social marketing

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Bibliographic Details
Other Authors: Lefebvre, R. Craig 1959-
Format: Unknown
Published: Los Angeles SAGE 2013
Series:The SAGE library in marketing
Subjects:
ocial marketin > Social marketing
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • v. I. Social marketing : conceptual frameworks and common ground
  • v. II. Social marketing in the developed world
  • v. III. Social marketing in developing countries
  • v. IV. Social marketing in developing countries (continued)
  • v. V. Applications

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