Romancing the brand how brands create strong, intimate relationships with consumers
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Main Author: | |
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Format: | Unknown |
Published: |
Indianapolis, IN
John Wiley and Sons
2014
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-524758 | ||
020 | # | # | |a 9781118611289 (pbk.) |7 81118611289 (pbk.) |
020 | # | # | |a 1118611284 (pbk.) |1 18611284 (pbk.) |
040 | # | # | |l C |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.1255 |b .H35 2014 |
100 | 1 | # | |h alloran, Tim |a Halloran, Tim |
245 | 1 | 0 | |a Romancing the brand |b how brands create strong, intimate relationships with consumers |c Tim Halloran |
260 | # | # | |a Indianapolis, IN |b John Wiley and Sons |c 2014 |n dianapolis, IN |
300 | # | # | |a 241 p. |c 24cm |4 1 p. |
504 | # | # | |a Includes bibliographical references and index |n cludes bibliographical references and index |
650 | # | 0 | |p roduct managemen |a Branding (Marketing) |
650 | # | 0 | |c ustomer relation |a Product management |
650 | # | 0 | |b randing (Marketing |a Customer relations |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=524758 |
998 | # | # | |a 00260##a003.5.1||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##c003.5.1|| |