Romancing the brand how brands create strong, intimate relationships with consumers

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Bibliographic Details
Main Author: Halloran, Tim
Format: Book
Published: Indianapolis, IN John Wiley and Sons 2014
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-524758
020 # # |a 9781118611289 (pbk.)  |7 81118611289 (pbk.) 
020 # # |a 1118611284 (pbk.)  |1 18611284 (pbk.) 
040 # # |l C  |a DLC  |d ITMB 
090 0 0 |a HF5415.1255  |b .H35 2014 
100 1 # |h alloran, Tim  |a Halloran, Tim 
245 1 0 |a Romancing the brand  |b how brands create strong, intimate relationships with consumers  |c Tim Halloran 
260 # # |a Indianapolis, IN  |b John Wiley and Sons  |c 2014  |n dianapolis, IN 
300 # # |a 241 p.  |c 24cm  |4 1 p. 
504 # # |a Includes bibliographical references and index  |n cludes bibliographical references and index 
650 # 0 |p roduct managemen  |a Branding (Marketing) 
650 # 0 |c ustomer relation  |a Product management 
650 # 0 |b randing (Marketing  |a Customer relations 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=524758