Romancing the brand how brands create strong, intimate relationships with consumers

Saved in:

Bibliographic Details
Main Author:	Halloran, Tim
Format:	Unknown
Published:	Indianapolis, IN John Wiley and Sons 2014
Subjects:	roduct managemen > Branding (Marketing) ustomer relation > Product management randing (Marketing > Customer relations
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-524758
020	#	#	\|a 9781118611289 (pbk.) \|7 81118611289 (pbk.)
020	#	#	\|a 1118611284 (pbk.) \|1 18611284 (pbk.)
040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .H35 2014
100	1	#	\|h alloran, Tim \|a Halloran, Tim
245	1	0	\|a Romancing the brand \|b how brands create strong, intimate relationships with consumers \|c Tim Halloran
260	#	#	\|a Indianapolis, IN \|b John Wiley and Sons \|c 2014 \|n dianapolis, IN
300	#	#	\|a 241 p. \|c 24cm \|4 1 p.
504	#	#	\|a Includes bibliographical references and index \|n cludes bibliographical references and index
650	#	0	\|p roduct managemen \|a Branding (Marketing)
650	#	0	\|c ustomer relation \|a Product management
650	#	0	\|b randing (Marketing \|a Customer relations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=524758
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##c003.5.1\|\|