Romancing the brand how brands create strong, intimate relationships with consumers

Romancing the brand how brands create strong, intimate relationships with consumers

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Bibliographic Details
Main Author: Halloran, Tim
Format: Book
Published: Indianapolis, IN John Wiley and Sons 2014
Subjects:
roduct managemen > Branding (Marketing)
ustomer relation > Product management
randing (Marketing > Customer relations
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:241 p. 24cm
Bibliography:Includes bibliographical references and index
ISBN:9781118611289 (pbk.)
1118611284 (pbk.)

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