Connected CRM implementing a big-data-driven, customer-centric business strategy

Connected CRM implementing a big-data-driven, customer-centric business strategy

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Bibliographic Details
Main Author: Williams, David 1963-
Format: Book
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 201
Subjects:
trategic plannin > Customer relations > Management
elationship marketin > Relationship marketing
ustomer relations > Strategic planning > Managemen
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 242 p. 24 cm
Bibliography:Includes bibliographical references (pages 223-225) and index
ISBN:9781118835807 (hbk.)

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