EVENTS MANAGEMENT principles & practice
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring reader...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California
SAGE Publications
2013
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781446200728 |q hardback |
| 020 | # | # | |a 9781446200735 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a GT3405 |b .R36 2013 |
| 100 | 1 | # | |a Raj, Razaq |e author |
| 245 | 1 | 0 | |a EVENTS MANAGEMENT |b principles & practice |c Razaq Raj, Paul Walters & Tahir Rashid |
| 250 | # | # | |a 2nd edition |
| 264 | # | 1 | |a Thousand Oaks, California |b SAGE Publications |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a vi, 392 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text |
| 650 | # | 0 | |a Special events |x Management |
| 700 | 1 | # | |a Walters, Paul |e author |
| 700 | 1 | # | |a Tahir Rashid |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=524725 |
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Events management an integrated and practical approach