EVENTS MANAGEMENT principles & practice
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring reader...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California
SAGE Publications
2013
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text |
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| Physical Description: | vi, 392 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781446200728 9781446200735 |
Events management an integrated and practical approach