Marks of excellence the history and taxonomy of trademarks
The core of this book is a full classification of hundreds of trade marks: covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London
Phaidon Press Limited
2013
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Edition: | Second edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | The core of this book is a full classification of hundreds of trade marks: covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time |
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Physical Description: | 296 pages illustrations (some color) 30 cm. |
Bibliography: | Includes bibliographical references (p. 286-289) and index |
ISBN: | 9780714864747 |