Strategic management concepts & cases
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent busi...
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwin
2013
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| Online Access: | Click Here to View Status and Holdings. |
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Short introduction to strategic management