Strategic management concepts & cases

Strategic management concepts & cases

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent busi...

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Bibliographic Details
Main Author: Rothaermel, Frank T. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin 2013
Subjects:
Strategic planning > trategic plannin
Management > anagemen
Online Access:Click Here to View Status and Holdings.
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