Strategic management concepts & cases

Strategic management concepts & cases

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent busi...

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Bibliographic Details
Main Author: Rothaermel, Frank T. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin 2013
Subjects:
Strategic planning > trategic plannin
Management > anagemen
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Strategic management  |b concepts & cases  |c Frank T. Rothaermel 
264 # 1 |a New York  |b McGraw-Hill Irwin  |c 2013 
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500 # # |a Includes index  |n cludes index 
520 # # |a Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision. 
650 # 0 |a Strategic planning  |s trategic plannin 
650 # 0 |a Management  |m anagemen 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=523150 

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