Measuring the user experience collecting, analyzing, and presenting usability metrics

Measuring the user experience collecting, analyzing, and presenting usability metrics

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more U...

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Bibliographic Details
Main Authors: Tullis, Tom (Author), Albert, Bill (William) (Author)
Format: Book
Published: Amsterdam Elsevier, Morgan Kaufmann 2013
Edition:Second edition
Subjects:
User interfaces (Computer systems) > Measurement
User interfaces (Computer systems) > Evaluation
Technology assessment
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780124157811  |q paperback 
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100 1 # |a Tullis, Tom  |e author 
245 1 0 |a Measuring the user experience  |b collecting, analyzing, and presenting usability metrics  |c Tom Tullis, Bill Albert 
250 # # |a Second edition 
264 # 1 |a Amsterdam  |b Elsevier, Morgan Kaufmann  |c 2013 
264 # 4 |c ©2013 
300 # # |a xvii, 301 pages  |b colour illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Revised edition of : Measuring the user experience/Tom Tullis, Bill Albert. 2008 
504 # # |a Includes bibliographical references : (pages 289-295) and index 
505 0 # |a Background -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success 
520 # # |a Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. 
650 # 0 |a User interfaces (Computer systems)  |x Measurement 
650 # 0 |a User interfaces (Computer systems)  |x Evaluation 
650 # 0 |a Technology assessment 
700 1 # |a Albert, Bill  |e author  |q (William) 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522817 

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