Measuring the user experience collecting, analyzing, and presenting usability metrics

• Main Authors: Tullis, Tom (Author), Albert, Bill (William) (Author)
• Format: Book
• Published: Amsterdam Elsevier, Morgan Kaufmann 2013
• Edition: Second edition
• Subjects: User interfaces (Computer systems) > Measurement; User interfaces (Computer systems) > Evaluation; Technology assessment
• Online Access: Click Here to View Status and Holdings.
• Item Description: Revised edition of : Measuring the user experience/Tom Tullis, Bill Albert. 2008
• Physical Description: xvii, 301 pages colour illustrations 24 cm
• Bibliography: Includes bibliographical references : (pages 289-295) and index
• ISBN: 9780124157811

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.