The brand strategist's guide to desire how to give consumers what they actually want
Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Sim
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-522515 | ||
| 020 | # | # | |a 9781137351814 (hbk.) |7 81137351814 (hbk.) |
| 020 | # | # | |a 1137351810 |1 37351810 |
| 040 | # | # | |l C |a DLC |d ITMB |
| 090 | 0 | 0 | |a HD69.B7 |b S58 2014 |
| 100 | # | # | |s impson, Anna |a Simpson, Anna |
| 245 | 1 | 4 | |a The brand strategist's guide to desire |b how to give consumers what they actually want |c Anna Simpson |
| 264 | # | # | |b asingstoke |a Basingstoke |b Palgrave Macmillan |c 201 |
| 300 | # | # | |a xiii, 190 p. |c 22 cm |i ii, 190 p. |
| 504 | # | # | |a Includes bibliographic references and index |n cludes bibliographic references and index |
| 520 | # | # | |a Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Sim |l ending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simps |
| 650 | # | 0 | |b rand name products |a Brand name products |x Managemen |
| 650 | # | 0 | |c onsumer satisfactio |a Social responsibility of business |
| 650 | # | 0 | |s ocial responsibility of busines |a Consumer satisfaction |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522515 |
Perspectives on brand management