The brand strategist's guide to desire how to give consumers what they actually want

The brand strategist's guide to desire how to give consumers what they actually want

Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Sim

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Bibliographic Details
Main Author: Simpson, Anna
Format: Unknown
Subjects:
rand name products > Brand name products > Managemen
onsumer satisfactio > Social responsibility of business
ocial responsibility of busines > Consumer satisfaction
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HD69.B7  |b S58 2014 
100 # # |s impson, Anna  |a Simpson, Anna 
245 1 4 |a The brand strategist's guide to desire  |b how to give consumers what they actually want  |c Anna Simpson 
264 # # |b asingstoke  |a Basingstoke  |b Palgrave Macmillan  |c 201 
300 # # |a xiii, 190 p.  |c 22 cm  |i ii, 190 p. 
504 # # |a Includes bibliographic references and index  |n cludes bibliographic references and index 
520 # # |a Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Sim  |l ending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simps 
650 # 0 |b rand name products  |a Brand name products  |x Managemen 
650 # 0 |c onsumer satisfactio  |a Social responsibility of business 
650 # 0 |s ocial responsibility of busines  |a Consumer satisfaction 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522515 
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