The brand strategist's guide to desire how to give consumers what they actually want

The brand strategist's guide to desire how to give consumers what they actually want

Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Sim

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Bibliographic Details
Main Author: Simpson, Anna
Format: Book
Subjects:
rand name products > Brand name products > Managemen
onsumer satisfactio > Social responsibility of business
ocial responsibility of busines > Consumer satisfaction
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Sim
Physical Description:xiii, 190 p. 22 cm
Bibliography:Includes bibliographic references and index
ISBN:9781137351814 (hbk.)
1137351810

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