Defending your brand how smart companies use defensive strategy to deal with competitive attacks

Saved in:

Bibliographic Details
Main Author:	alkins, Tim Calkins, Tim
Format:	Unknown
Published:	New York Palgrave Macmillan 2014
Subjects:	trategic plannin > Product management roduct managemen > Strategic planning
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Strategic management creating competitive advantages
by: Dess, Gregory G. Dess, Gregory G.
Published: (2014)

Strategic management planning for domestic & global competition
by: Pearce, John A.

Learning to think strategically
by: Sloan, Julia
Published: (2014)

Strategic management
by: Zainal Abidin Mohamed, et al.
Published: (2013)

Strategic management
by: Rothaermel, Frank T.
Published: (2015)

Supply chain focused manufacturing planning and control
by: Benton, W. C. enton, W. C. 1948-
Published: (2014)

Strategic planning, execution, and measurement (SPEM) a powerful tool for CEOs
by: Jakhotiya, Girish P.
Published: (2013)

Romancing the brand how brands create strong, intimate relationships with consumers
by: Halloran, Tim
Published: (2014)

Operations and supply chain management
by: Jacobs, F. Robert
Published: (2014)

Operations management sustainability and supply chain management
by: Heizer, Jay H.
Published: (2014)

Connected CRM implementing a big-data-driven, customer-centric business strategy
by: Williams, David 1963-

Short introduction to strategic management
by: ndersen, Torben Juul
Published: (2013)

Strategic management concepts & cases
by: Rothaermel, Frank T.
Published: (2013)

STRATEGIC MANAGEMENT A COMPETITIVE ADVANTAGE APPROACH
by: David, Fred R., et al.
Published: (2015)

Strategic management concepts and cases : a competitive advantage approach
by: Fred R. David
Published: (2015)

The management of strategy concept
by: Ireland, R. Duane
Published: (2011)

Building quality management systems selecting the right methods and tools
by: Rocha-Lona, Luis
Published: (2013)

Global strategy
by: Peng, Mike W. 1968-
Published: (2014)

Design forward creative strategies for sustainable change
Published: (2012)

Introduction to business architecture
by: Reynolds, Chris
Published: (2010)

Capitalizing on lean production systems to win new business creating a lean and profitable new product portfolio
by: Harris, Chris 1976-
Published: (2014)

Trust and partnership strategic IT management for turbulent times
by: Benson, Robert J.
Published: (2014)

Strategic IT best practices for managers and executives
by: Langer, Arthur M.
Published: (2013)

Design synthesis integrated product and manufacturing system design
by: ritton, Graeme Arthur Britton, Graeme Arthur
Published: (2014)

Recession, recovery, and renewal long-term nonprofit strategies for rapid economic change
by: Raymond, Susan Ueber
Published: (2013)

Strategies for new venture development
Published: (2010)

Supply chain management for engineers
by: Huang, Samuel H.
Published: (2013)

Brand romance using the power of high design to build a lifelong relationship with your audience
by: Gridley, Neil
Published: (2013)

Defending the brand aggressive strategies for protecting your brand in the online arena
by: Murray, Brian H. 1968-
Published: (2004)

Strategic brand management
by: Elliott, Richard H.
Published: (2007)

Strategic brand management
by: Elliott, Richard H.
Published: (2011)

Anasir al-intaj fi al-iqtisad al-islami wa al iqtisad al wada'i
by: l-Badawi, Ismail Ibrahim
Published: (2002)

Strategic human resource management
by: Mello, Jeffrey A.
Published: (2015)

Brand rewired connecting intellectual property, branding, and creativity strategy
by: Chasser, Anne H.
Published: (2010)

MEMAHAMI PEMASARAN DIGITAL Understanding Digital Marketing Strategi Pemasaran untuk Generasi Digital
by: Ryan, Damian, et al.
Published: (2013)

Event management critical perspectives on business and management
by: Rojek, Chris
Published: (2014)

Brand positioning strategies for competitive advantage
by: Sengupta, Subroto
Published: (1990)

Leading the Starbucks way 5 principles for connecting with your customers, your products and your people
by: Michelli, Joseph A. 1960-
Published: (2014)

From brand vision to brand evaluation strategically building and sustaining brands
by: Chernatony, Leslie de
Published: (2001)

Perspectives on brand management
Published: (2011)