Defending your brand how smart companies use defensive strategy to deal with competitive attacks

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Bibliographic Details
Main Author:	alkins, Tim Calkins, Tim
Format:	Unknown
Published:	New York Palgrave Macmillan 2014
Subjects:	trategic plannin > Product management roduct managemen > Strategic planning
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781137278753 (pbk.) \|7 81137278753 (pbk.)
040	#	#	\|a NjBwBT \|d ITMB \|j BwBT
090	0	0	\|a HF5415.15 \|b .C26 2014
100	#	#	\|c alkins, Tim \|a Calkins, Tim
245	1	0	\|a Defending your brand \|b how smart companies use defensive strategy to deal with competitive attacks \|c Tim Calkins
260	#	#	\|a New York \|b Palgrave Macmillan \|c 2014 \|e w York
300	#	#	\|a 294 p. \|b ill. \|c 24 cm \|9 4 p.
500	#	#	\|m arketing book of the year 2013-Expert Marketer Magazine"--Cover \|a "Marketing book of the year 2013-Expert Marketer Magazine"--Cover
504	#	#	\|a Includes bibliographical references (p. 269-279) and index \|n cludes bibliographical references (p. 269-279) and index
650	#	0	\|s trategic plannin \|a Product management
650	#	0	\|p roduct managemen \|a Strategic planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522514
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