Defending your brand how smart companies use defensive strategy to deal with competitive attacks

Defending your brand how smart companies use defensive strategy to deal with competitive attacks

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Bibliographic Details
Main Author: alkins, Tim Calkins, Tim
Format: Unknown
Published: New York Palgrave Macmillan 2014
Subjects:
trategic plannin > Product management
roduct managemen > Strategic planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Marketing book of the year 2013-Expert Marketer Magazine"--Cover
Physical Description:294 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 269-279) and index
ISBN:9781137278753 (pbk.)

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