The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

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Bibliographic Details
Main Author: Matthew P. McAllister
Other Authors: West, Emily, McAllister, Matthew P.
Format: Unknown
Published: New York Routledge 2013
Subjects:
dvertisin
randing (Marketing > Advertising
ocial medi > Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 464 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415888011 (hardback)

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