Contemporary Marketing Update 2015

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Bibliographic Details
Main Author:	Kurtz, David L. (Author)
Format:	Book
Language:	English
Published:	Mason, OH Cengage Learning 2014
Subjects:	Marketing > arketin
Online Access:	Click Here to View Status and Holdings.
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005	20151130115333
008	t2014 XXU ag\| \|#0010##eng#D
020	#	#	\|a 9781285187624(pbk.) \|7 81285187624(pbk.)
040	#	#	\|a DLC \|d ITMB \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415 \|b .K87 2014
100	#	#	\|a Kurtz, David L. \|e author
245	1	0	\|a Contemporary Marketing \|b Update 2015 \|c David L Kurtz
264	#	1	\|a Mason, OH \|b Cengage Learning \|c 2014
300	#	#	\|a 1 v. (various paging) \|b illustrations \|c 28 cm \|v . (various paging)
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	#	\|a Marketing \|m arketin
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522462