Brand romance using the power of high design to build a lifelong relationship with your audience

Saved in:

Bibliographic Details
Main Author:	Gridley, Neil
Other Authors:	Kusume, Yasushi
Format:	Book
Published:	Houndmills, Basingstoke, Hampshire Palgrave Macmillan 2013
Subjects:	rand name product > Brand name products randing (Marketing > Product design roduct desig > Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-522457
020	#	#	\|a 9781137369000 \|7 81137369000
040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a TS171 \|b .G74 2013
100	#	#	\|g ridley, Neil \|a Gridley, Neil
245	1	0	\|a Brand romance \|b using the power of high design to build a lifelong relationship with your audience \|c by Neil Gridley and Yasushi Kusume
260	#	#	\|a Houndmills, Basingstoke, Hampshire \|b Palgrave Macmillan \|c 2013 \|o undmills, Basingstoke, Hampshire
300	#	#	\|a viii, 235 p. \|c 23 cm \|i ii, 235 p.
504	#	#	\|a Includes bibliographical references and index \|n cludes bibliographical references and index
650	#	0	\|b rand name product \|a Brand name products
650	#	0	\|b randing (Marketing \|a Product design
650	#	0	\|p roduct desig \|a Branding (Marketing)
700	#	#	\|k usume, Yasushi \|a Kusume, Yasushi
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522457
998	#	#	\|a 00100##a0011.2.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|00700##a0011.2.2\|\|